עשרת מגמות השיווק לשנת 2008

עשרת מגמות השיווק המובילות לשנת 2008 על פי מרטין לינדסטרום. שווה צפייה! ם

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http://adage.com/brightcove/lineup.php?lineup=1182767334

The Coming Consumer Backlashes of 2008 And Other Marketing Predictions for the New Year. In a New Year's report from a beach down under, Martin Lindstrom predicts the 10 trends likely to demand the attention of brand managers and their agencies in the coming year. He suggests we'll see a growing backlash against Blackberry and cellphone technology as consumers increasingly feel more victimized than aided by such 24/7 electronic tethering. He also sees a backlash coming against the flood of slick global-warming advertising that has become an overnight staple for corporate ad campaigns. But are those campaigns grounded more in clever illusions than environmental reality? Also watch for neuromarketing to breakthrough as a mainstream marketing research technology as marketers accelerate efforts to find new ways to penetrate the chaos of today's mediascape.
Source: AdAge.